Senior Manager – Global Customer Marketing & Lifecycle Engagement Lead: Driving Customer Success, Adoption, and Growth for a Remote Cybersecurity Innovator at brighthush

About brighthush

brighthush is a trailblazer in the cybersecurity arena, dedicated to safeguarding millions of individuals and thousands of organizations worldwide. Founded in 2011, we have evolved from a nimble startup into a vibrant, employee‑centric organization boasting 501‑1,000 team members. Our mission is crystal clear: make cybersecurity accessible, intuitive, and indispensable for every user. By marrying cutting‑edge technology with a relentless customer‑first mindset, we deliver solutions that are not only secure but also remarkably user‑friendly. As a fully remote‑first organization, brighthush offers unparalleled flexibility, allowing you to work from anywhere in the United States while collaborating with a global team of innovators. We champion a culture of continuous learning, data‑driven decision making, and cross‑functional partnership. If you thrive in an environment where your ideas shape product strategy, marketing initiatives, and ultimately the customer experience, brighthush is the place for you.

Position Overview

As the Senior Manager of Global Customer Marketing & Lifecycle Engagement, you will be the strategic architect behind every touchpoint that drives adoption, retention, and expansion across our worldwide customer base. Your influence will span product launches, onboarding journeys, and advocacy programs, ensuring that every interaction delivers measurable value and lasting delight. You will partner with Product, Customer Success, Sales, and RevOps to create a unified, data‑driven customer experience that fuels growth and loyalty. In this role, you will lead a high‑performing team, design and execute lifecycle programs, and act as the voice of the customer in executive strategy sessions.

Key Responsibilities

Team Leadership & Growth

• Build and mentor a high‑performing customer marketing team, starting with two core members and scaling as program impact expands.
• Establish clear performance metrics, provide coaching, and foster a culture of continuous improvement.
• Champion professional development, ensuring team members grow into future leaders.

Lifecycle Program Design

• Own end‑to‑end customer lifecycle marketing across onboarding, adoption, education, retention, and expansion for key segments and regions.
• Develop journey maps that align with product milestones, usage signals, and customer maturity.
• Implement segmentation models that capture nuanced customer personas, enabling hyper‑personalized outreach.

Communication Management

• Curate and execute newsletters, product announcements, webinars, and educational content that drive product adoption and elevate customer satisfaction.
• Collaborate with Product Marketing to ensure messaging consistency across all channels.
• Oversee the creation of high‑impact copy, visuals, and multimedia assets that resonate with diverse audiences.

Segmentation & Journey Strategy

• Develop granular segmentation models (by region, product/SKU, maturity) and trigger‑based lifecycle campaigns in partnership with RevOps.
• Leverage data science insights to refine audience targeting and personalize communications.
• Continuously iterate segmentation logic based on performance analytics and market feedback.

Cross‑Functional Campaigns

• Partner with Customer Success, Product, and Product Marketing to design cross‑sell and upsell initiatives aligned with usage signals and product priorities.
• Coordinate with Sales and Channel Marketing to create joint enablement programs that accelerate revenue.
• Facilitate alignment meetings to ensure all stakeholders are synchronized on campaign objectives and timelines.

Omni‑Channel Execution

• Deliver coordinated programs across email, lifecycle automation, ABM, retargeting/paid social, events, and partner channels.
• Ensure seamless integration between marketing automation platforms and CRM systems.
• Manage vendor relationships for third‑party tools, ensuring they meet performance and compliance standards.

Advocacy & Storytelling

• Scale customer advocacy programs, including references, testimonials, case studies, reviews, and stories across brighthush and brighthush Peer channels.
• Develop a content calendar that highlights customer success stories and best practices.
• Collaborate with Customer Success to surface high‑impact narratives that reinforce brand trust.

Measurement & Optimization

• Establish robust reporting frameworks for engagement, adoption, retention, and expansion.
• Translate insights into actionable optimizations, A/B tests, and creative refreshes.
• Present quarterly performance dashboards to executive leadership, highlighting ROI and strategic impact.

Strategic Alignment

• Work closely with Product Marketing, brighthush Generation, brighthush Channel Marketing, RevOps, and regional leaders to align strategy, messaging, targeting, and execution.
• Represent the customer marketing function in executive strategy sessions, influencing product roadmap and go‑to‑market plans.
• Advocate for customer‑centric initiatives across the organization.

Localized Enablement

• Support regional marketing needs with tailored campaigns, messaging, and enablement materials that respect cultural nuances.
• Collaborate with local Customer Success teams to ensure alignment on customer journeys.
• Translate global strategies into localized actions that resonate with regional audiences.

Budget & Vendor Management

• Oversee the customer marketing budget and vendor relationships to maximize program efficiency, impact, and ROI.
• Negotiate contracts, manage service level agreements, and evaluate vendor performance.
• Identify cost‑saving opportunities without compromising quality or effectiveness.

Essential Qualifications

• 5+ years of experience in customer marketing, lifecycle marketing, growth marketing, or related roles within B2B SaaS.
• 2+ years of proven experience managing marketing programs, projects, or people.
• Track record of executing customer marketing programs that deliver measurable outcomes in adoption, engagement, retention, upsell, and cross‑sell.
• Experience supporting multi‑region programs (North America, EMEA, APAC) across diverse customer segments from SMB to Enterprise.
• Deep understanding of customer lifecycle management, segmentation, journey design, experimentation, and data‑driven marketing.
• Proficiency with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo) and comfort partnering with marketing ops/RevOps on orchestration, data, and reporting.
• Strong analytical skills with the ability to translate campaign performance, customer behavior, and lifecycle data into actionable insights.
• Excellent communication, project management, and cross‑functional collaboration skills.
• Demonstrated success partnering with Customer Success, Sales, Product, and Product Marketing to deliver aligned customer growth initiatives.
• Strong content and storytelling abilities to drive customer engagement, education, and advocacy.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.

Preferred Qualifications

• Experience in the cybersecurity industry or with security‑focused products.
• Background in ABM and paid media strategy.
• Knowledge of advanced marketing analytics tools (e.g., Tableau, Looker).
• Experience managing external agencies or vendors.

Skills & Competencies

• Strategic Thinking – Ability to translate business goals into actionable marketing strategies.
• Data‑Driven Decision Making – Proficiency in using data to inform strategy, optimize campaigns, and report ROI.
• Leadership & Mentorship – Proven ability to inspire, coach, and develop a high‑performing team.
• Project Management – Expertise in managing multiple initiatives simultaneously with tight deadlines.
• Collaboration – Strong interpersonal skills to work effectively with cross‑functional teams.
• Creative Storytelling – Ability to craft compelling narratives that resonate with diverse audiences.
• Adaptability – Comfortable navigating a fast‑paced, evolving environment.

Career Growth & Learning Opportunities

At brighthush, your career trajectory is as dynamic as our products. As Senior Manager, you’ll have the chance to:

• Lead cross‑departmental initiatives that shape the future of customer experience.
• Mentor junior marketers and contribute to the development of the next generation of leaders.
• Participate in executive‑level strategy sessions, influencing product roadmap and go‑to‑market plans.
• Access continuous learning resources, including industry conferences, certifications, and internal knowledge hubs.
• Progress into Director or VP roles within Customer Marketing, Product Marketing, or Customer Success.

Work Environment & Culture

brighthush thrives on a culture that values:

• Innovation – We encourage experimentation and reward bold ideas that drive customer value.
• Transparency – Open communication channels ensure everyone understands the company’s vision and their role in it.
• Diversity & Inclusion – We celebrate diverse perspectives and foster an inclusive workplace where all voices are heard.
• Work‑Life Balance – Flexible remote work, generous PTO, and a focus on mental well‑being help you stay energized.
• Community Impact – Our cybersecurity solutions protect individuals and organizations, giving you a sense of purpose.

Compensation & Benefits

While specific figures vary by experience, brighthush offers a competitive package that includes:

• Base salary commensurate with experience and market benchmarks.
• Above‑market annual bonuses tied to individual and company performance.
• Comprehensive medical, dental, and vision coverage (including domestic partners).
• Employer‑paid life insurance and supplemental life options for employees, spouses, and children.
• Voluntary short‑term and long‑term disability insurance.
• 401(k) plan with Roth and Traditional options, plus company match.
• Generous paid time off, including paid bereavement, jury duty, and flexible holidays.
• Professional development stipend and access to industry conferences.

How to Apply

Ready to shape the future of customer marketing at brighthush? Click the link below to submit your application and join a team that values innovation, collaboration, and impact.