Senior Virtual Assistant & Social Media Lead Generation Specialist – Luxury Brand Marketing & Digital Engagement Expert for brighthush

About brighthush

brighthush is a trailblazing marketing powerhouse that partners with the world’s most coveted luxury brands. From haute couture houses to high‑end lifestyle labels, we craft compelling narratives that resonate with discerning audiences and elevate digital footprints to new heights. Our ethos is built on creativity, precision, and a relentless pursuit of excellence. We believe that every brand has a story worth telling, and our mission is to translate that story into measurable growth across social platforms, content channels, and lead pipelines.

Why Join brighthush?

When you become part of brighthush, you’re not just filling a role—you’re stepping into a dynamic ecosystem where innovation meets strategy. Our remote, flexible environment empowers you to work from anywhere while staying connected to a team of passionate marketers, designers, and data analysts. We celebrate individuality, encourage continuous learning, and reward results with competitive compensation, performance bonuses, and a suite of benefits that support both your professional and personal well‑being.

Role Overview

We are on the hunt for a highly skilled Virtual Assistant who thrives in the luxury branding arena. This role blends creative content production, meticulous social media management, and strategic lead generation into a single, high‑impact position. You will be the linchpin that keeps our Instagram and LinkedIn accounts pulsing with fresh, brand‑aligned content while simultaneously driving a structured lead funnel that feeds our agency’s growth engine.

Key Responsibilities

• Strategic Content Planning: Design and execute month‑to‑month content calendars for Instagram and LinkedIn that align with each client’s brand voice, aesthetic, and campaign objectives.
• Visual & Copy Creation: Produce eye‑catching graphics, reels, carousel posts, and engaging captions that reflect luxury aesthetics and elevate brand perception.
• Social Media Scheduling & Community Management: Utilize tools such as Buffer, Hootsuite, or Later to schedule posts, monitor comments, and engage with followers in a timely, authentic manner.
• Lead Generation & Outreach: Conduct targeted prospect research, craft personalized outreach sequences, and manage follow‑up activities to build a robust pipeline of qualified leads.
• Performance Analysis: Track key metrics (engagement rate, follower growth, click‑throughs, conversion rates), generate weekly reports, and recommend data‑driven optimizations.
• Cross‑Functional Collaboration: Work closely with the creative, account, and analytics teams to ensure social initiatives dovetail seamlessly with broader marketing strategies.
• Process Optimization: Continuously refine workflows, document best practices, and share insights that improve efficiency and output quality.

Essential Qualifications

• Minimum 3 years of experience in social media management, content creation, or virtual assistance within the luxury or high‑end consumer sector.
• Proven track record of growing Instagram and LinkedIn audiences for premium brands.
• Strong grasp of luxury branding principles, high‑end aesthetics, and storytelling techniques.
• Proficiency in graphic design tools such as Canva, Adobe Photoshop, or Illustrator.
• Excellent written and verbal communication skills, with the ability to adapt tone to diverse brand voices.
• Self‑motivated, organized, and capable of managing multiple projects simultaneously while maintaining meticulous attention to detail.
• Availability to work 30 hours per week, with flexibility to overlap during Australian business hours.

Preferred Qualifications

• Experience working in a marketing agency environment or with high‑profile luxury brands.
• Familiarity with social media analytics platforms (Sprout Social, Brandwatch, or similar) and CRM systems (HubSpot, Salesforce).
• Prior success in building and nurturing lead pipelines that convert into tangible revenue.
• Knowledge of SEO fundamentals and content optimization for social platforms.
• Fluency in multiple languages, especially English and a second language relevant to target markets.

Skills & Competencies

• Creative Vision: Ability to translate brand guidelines into visually stunning, on‑brand content.
• Strategic Thinking: Understanding of how social media actions influence broader marketing goals.
• Analytical Acumen: Comfort with data, turning insights into actionable recommendations.
• Project Management: Mastery of tools like Trello, Asana, or Monday.com to keep projects on track.
• Communication: Clear, concise, and persuasive communication with internal stakeholders and external audiences.
• Adaptability: Quick to pivot strategies based on performance metrics or evolving brand directives.
• Tech Savvy: Proficiency with social media platforms, design software, and lead‑generation tools.

Career Growth & Learning Opportunities

At brighthush, we believe that growth is a shared journey. As a Virtual Assistant & Social Media Lead Generation Specialist, you will:

• Progress into senior content strategist or account manager roles as you demonstrate impact.
• Participate in quarterly workshops on emerging social media trends, AI‑driven content creation, and data analytics.
• Access mentorship from senior leaders who have navigated the luxury branding landscape.
• Earn certifications in social media advertising, Google Analytics, or HubSpot Marketing Hub through our learning stipend.
• Contribute to cross‑departmental projects that broaden your skill set beyond social media.

Work Environment & Company Culture

brighthush thrives on a culture of creativity, collaboration, and continuous improvement. Our remote‑first model means you can work from anywhere, but we also host quarterly virtual retreats and annual in‑person gatherings to foster team cohesion. We value transparency, celebrate wins, and encourage open dialogue—whether you’re brainstorming a new campaign or troubleshooting a technical hiccup.

Compensation, Perks, and Benefits

• Competitive base salary of $35,000 per month, with performance‑based bonuses tied to engagement metrics and lead conversion rates.
• Fully remote work setup: stipend for home office equipment, high‑speed internet reimbursement, and ergonomic accessories.
• Health and wellness benefits: comprehensive medical, dental, and vision coverage, plus a wellness stipend for gym memberships or mindfulness apps.
• Paid time off: 20 days of vacation, 5 sick days, and flexible holiday scheduling.
• Professional development: annual budget for courses, conferences, and industry events.
• Team perks: monthly virtual coffee breaks, quarterly gift boxes, and a culture of recognition through peer‑to‑peer shout‑outs.

Application Process

Ready to elevate luxury brands to new heights? Submit your resume, a cover letter that showcases your passion for high‑end storytelling, and a portfolio of social media work or lead‑generation case studies. Highlight any measurable results—such as follower growth percentages, engagement boosts, or successful lead conversions.

We review applications on a rolling basis and aim to schedule interviews within two weeks of receipt. If you’re a creative, data‑driven professional who thrives in a fast‑paced, luxury‑centric environment, we want to hear from you.

Join brighthush Today

At brighthush, you’ll be part of a team that doesn’t just follow trends—it sets them. Your expertise will shape the digital narratives of the world’s most prestigious brands, while your growth will be nurtured through mentorship, learning, and a culture that values innovation. If you’re ready to bring your creativity, analytical mind, and passion for luxury to a role that offers both impact and opportunity, apply now and let’s craft the future of luxury branding together.