[Remote] Director, Integrated Marketing

Note: The job is a remote job and is open to candidates in USA. Ro is a direct-to-patient healthcare company. The Director of Integrated Marketing leads strategy and execution for high-priority consumer campaigns across paid, owned, and earned channels. The role coordinates cross-functional teams and evaluates campaign performance to improve future marketing efforts.

Responsibilities

• Own the integrated marketing strategy and execution for major consumer campaigns, including celebrity partnerships, brand moments, and other high-priority launches
• Translate campaign objectives, audience insights, product claims, and an aligned creative concept into a clear integrated marketing strategy across paid, owned, and earned channels
• Identify opportunities to maximize a creative concept across channels, ensuring we're not simply adapting the same idea everywhere but taking advantage of what each channel can uniquely contribute
• Build the campaign architecture: define the role of each channel, key moments, sequencing, dependencies, and how the pieces work together to create greater impact
• Maintain a holistic view of the consumer experience and ensure campaigns feel cohesive wherever consumers encounter Ro
• Serve as the single accountable marketing lead for assigned integrated campaigns, bringing together teams across Brand, Product Marketing, Growth,Communications, and other functions
• Partner with Product Marketing to understand the consumer insight, value proposition, and product claims we can credibly bring to market
• Partner closely with Brand as they develop the creative concept, helping pressure-test how ideas can extend across channels and identifying opportunities to maximize the concept once aligned
• Partner with channel owners to determine how the campaign should come to life within their channels, bringing their expertise into the integrated strategy rather than prescribing channel execution
• Create clarity across complex initiatives by establishing priorities, roles, decision points, dependencies, timelines, and operating rhythms
• Anticipate risks and resolve cross-functional blockers before they compromise the quality or timing of a launch
• Develop a repeatable approach to integrated campaign planning that enables teams to move quickly without sacrificing strategic rigor or executional excellence
• Push teams to think beyond individual channel deliverables and identify opportunities for ideas to build on one another across the entire campaign
• Bring a strong point of view on what makes integrated consumer marketing effective and help evolve how Ro shows up during our biggest marketing moments
• Create strong feedback loops after launches, partnering with channel teams to understand performance and translating those learnings into better future campaigns
• Personally drive the work required to move campaigns from strategy through execution rather than relying on a large team to do it for you
• Move fluidly between strategic thinking and executional detail—from determining how a campaign should show up across the consumer journey to resolving an issue that could put a launch at risk
• Lead through influence, building trust and alignment across teams with different priorities and areas of expertise
• Operate comfortably in ambiguity and bring structure and momentum to complex, fast-moving initiatives

Skills

• 10+ years of experience in integrated marketing, brand marketing, consumer marketing, or related roles, within a high-growth consumer, DTC, or digitally native business
• A track record of personally leading large, cross-channel consumer campaigns from strategy through launch, with clear examples of the role you played and the impact the work had
• Experience orchestrating campaigns across a mix of paid, owned, and earned channels, with enough fluency across disciplines to connect the work while respecting the expertise of functional channel owners
• Strong consumer and creative judgment. You know what makes an idea compelling and can identify opportunities to make a strong creative concept work harder across channels without needing to be the person who develops the creative concept
• Experience partnering closely with Brand/Creative, Product Marketing, Growth/Performance Marketing, Social, Communications/PR, and Lifecycle/CRM teams
• Exceptional cross-functional leadership. You can create alignment, make decisions, resolve ambiguity, and hold teams accountable without relying on reporting lines
• Strong operational instincts and attention to detail. You know that exceptional campaigns require both a strong idea and excellent execution
• Experience operating in a lean, fast-moving organization where senior leaders are expected to both set direction and execute
• Low ego and high ownership. No part of getting an important campaign successfully into market is beneath you

Benefits

• Competitive equity package (as applicable)
• Hybrid work arrangement: Ro’ers in the tri-state (NY) area join HQ on Tuesdays and Thursdays; those outside the tri-state area can join in-person collaborations throughout the year (i.e., during team on-sites).

Company Overview

Company H1B Sponsorship