[Remote] Head of Content

Note: The job is a remote job and is open to candidates in USA. IM8 is a next-generation health and longevity brand focused on making world-class nutritional science accessible through scientifically backed products. The Head of Content will lead the global content strategy, creative standards, operating systems, teams, and partners required to produce high-quality content at exceptional scale across channels, markets, formats, and customer touchpoints. The role will connect brand, performance marketing, ecommerce, retention, social, influencer, partnership, and international teams while driving creative effectiveness and commercial growth.

Responsibilities

• Define IM8’s global content strategy across paid, owned, earned and ambassador channels
• Translate the company’s commercial priorities into clear creative territories, campaigns and production plans
• Build a consistent global brand narrative while creating the flexibility required for different platforms, audiences and markets
• Establish how brand-building, product education, scientific proof, cultural relevance and direct response work together across the customer journey
• Own the creative programme supporting more than $10 million in monthly advertising investment
• Partner closely with performance marketing teams to improve creative contribution to customer acquisition, conversion and profitable growth
• Build a disciplined system for concept development, testing, iteration and scaling
• Ensure IM8 maintains the volume and diversity of creative required to manage fatigue across thousands of live ads
• Turn performance data into actionable creative insight—not simply more variations of the same idea
• Develop repeatable winning formats while continuing to create genuinely new concepts and creative breakthroughs
• Set the creative standard across Meta, Instagram, TikTok, YouTube, Google, AppLovin, streaming, television, ecommerce, email, retail and organic social
• Ensure every asset feels native to its channel while remaining unmistakably IM8
• Oversee everything from lo-fi creator content and rapid-response ads to high-production campaigns and global brand films
• Protect the consistency and quality of IM8’s visual identity, tone of voice, product representation and health claims
• Lead the content strategy for IM8’s global ambassadors, athletes, clinicians, experts, influencers and creators
• Turn access to world-class talent into distinctive, credible and commercially valuable content
• Build individual content franchises around each partner rather than relying on isolated campaign appearances
• Coordinate content created for IM8 channels, paid media and each partner’s own audience
• Ensure productions make the best possible use of limited talent access and usage rights
• Build the operating system required to produce 10,000–20,000 assets every month
• Establish clear workflows covering briefs, production, approvals, versioning, localization, compliance, distribution and measurement
• Create an effective balance between internal teams, agencies, production partners, freelancers, creators and AI-enabled workflows
• Improve production speed and output without allowing volume to erode originality or brand quality
• Develop a global content calendar and capacity plan aligned with launches, campaigns, markets and commercial priorities
• Ensure teams can move quickly without making the Head of Content the approval point for every individual asset
• Build, lead and develop a world-class multidisciplinary content organisation
• Define the right structure across creative direction, copy, design, video, social, production, performance creative and creative operations
• Establish clear accountability between the global content team and channel or regional teams
• Create a culture that combines high creative ambition with pace, experimentation and commercial accountability
• Set a clear creative vision and give teams the systems and confidence to execute it consistently

Skills

• Leadership experience within a high-growth global consumer, health, wellness, sports, beauty, technology or ecommerce brand
• Experience overseeing high-volume content production across paid media, organic, ecommerce, CRM and brand channels
• A strong understanding of performance creative, including testing, fatigue, iteration, attribution and scaling
• Experience producing both fast-turnaround platform-native content and major brand campaigns
• A track record of building teams, workflows and external production ecosystems
• Experience working with high-profile ambassadors, athletes, celebrities, creators or experts
• The ability to use data to improve creative decisions without allowing data to homogenise the work
• Excellent creative judgement across copy, design, photography and film
• A deep understanding of how content behaves differently across platforms and markets
• The confidence to challenge briefs, simplify complexity and establish a clear creative point of view
• A creative leader and a systems builder
• Commercially accountable, not creatively detached
• Obsessed with both the big idea and the smallest executional detail
• Energised by speed, scale and complexity
• Comfortable moving between a global television production and a creator's three-second TikTok hook
• Able to protect a premium brand while producing content at performance-marketing velocity
• Decisive enough to set a standard and collaborative enough to bring the organisation with you
• Ambitious about what content can do for IM8—not only as a marketing output, but as a lasting competitive advantage
• Active, fluent daily AI tool usage is mandatory, not optional. We expect you to be embedding AI into every workflow you touch on day one

Company Overview