[Remote] Marketing Content Manager, Demand & Growth

Note: The job is a remote job and is open to candidates in USA. nimble solutions is hiring a Marketing Content Manager, Demand & Growth to develop public-facing communications for its products and services. The role turns product knowledge and internal insights into sales and marketing content, supporting product awareness, demand generation, and measurable growth.

Responsibilities

• Conduct competitive market research and analysis to understand customer needs and highlight nimble’s key product and service differentiators
• Own and/or work cross-functionally to develop sales enablement content across the funnel (pitch decks, one-pagers, case studies, email nurture programs, battlecards, blogs, website, event materials, etc)
• Collaborate with design, product, and sales teams to create cohesive marketing materials that align with brand voice and campaign objectives
• Research industry trends and competitor content to identify opportunities and maintain competitive edge
• Optimize content for SEO using keyword research and best practices
• Maintain content calendar and ensure timely delivery of all content assets
• Create sales enablement tools such as pitch decks, sell sheets, talking points and trade show collaterals
• Collaborate with sales and client services teams to develop marketing plans to support growth initiatives, including cross-/up-sell and retention strategies

Skills

• 4+ years of experience in product marketing, sales enablement, or B2B content writing
• Outstanding written and verbal communications skills
• Bachelor's degree or related work experience
• Ability to take nuanced product details, workflows, or services and turn them into simple, digestible, and persuasive messaging that a buyer immediately understands
• Understands how sales conversations actually happen: objections, timing, pressure, etc. and creates content that supports those real moments, not idealized buyer journeys
• Skilled at building clear value propositions, differentiators, and narrative frameworks
• Knows how to create the right asset for each stage of the funnel and how those pieces should all work together
• Effectively partners with sales, product, client success, and leadership to gather insights, pressure-test messaging, and iterate quickly
• Actively seeks input from key leaders and uses it to refine content
• Understands the target buyer deeply (pain points, incentives, language) and can mirror how they think and speak
• Able to bring order to messy inputs: organizing messaging, creating frameworks, and building scalable content systems
• Doesn't wait for requests, identifies gaps in sales materials or messaging and builds what's missing
• 1+ year of healthcare revenue cycle experience is preferred
• Strong skills in Word, Excel, PowerPoint, and Canva preferred

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