[Remote] Platform Marketing Lead

Note: The job is a remote job and is open to candidates in USA. Affirm is seeking a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through its platform and ISV channels. The role owns channel strategy, integrated campaign execution, partner collaboration, and performance measurement to drive merchant growth and commercial outcomes.

Responsibilities

• Own channel strategy and execution for a defined set of platform marketing programs
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant
• Build campaign briefs, content, partner toolkits, presentations, and performance recaps
• Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements
• Analyze performance and recommend where to invest, optimize, test, or stop
• Learn the business models, audiences, and operating styles of different platform partners
• Manage multiple programs while making clear priority and capacity tradeoffs

Skills

• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing
• Experience selecting and managing multiple marketing channels against a defined business objective
• A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes
• Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete
• Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports
• Strong project management across multiple concurrent workstreams
• Ability to learn new products, audiences, and business models quickly
• Clear recommendations, personal ownership, and willingness to handle execution details
• Strong cross-functional communication and stakeholder management
• Please note that visa sponsorship is not available for this position

Benefits

• 100% subsidized medical coverage, dental and vision for you and your dependents.
• Monthly stipends support your tech setup, and the ability to choose health and wellness options that are right for you.
• Flexible time off and generous holiday calendars.
• Employee stock purchase plan (ESPP) lets you buy Affirm stock at a discount.
• Remote-first: most roles can be done from almost anywhere within the country of employment; some positions may occasionally require in-person work at an Affirm office, and all new hires will be invited to attend an in-person onboarding experience.

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