Senior Customer Marketing Manager – Product Launches, Advocacy & Customer Engagement in B2B SaaS

About brighthush

brighthush is a trailblazing global AI‑driven learning platform that empowers organizations to unlock the full potential of their workforce. With a strategic learning systems approach, we align learning initiatives with business objectives, delivering measurable impact and agility across industries. Trusted by more than 3,300 organizations and 34 million users worldwide, brighthush is redefining the future of workplace learning through cutting‑edge AI, seamless integrations, and an unwavering commitment to innovation.

Why Join brighthush?

At brighthush, curiosity, collaboration, and respect are not just buzzwords—they are the foundation of everything we do. Our culture is built on a shared belief that learning is a lifelong journey and that every team member has the power to shape the future of work. We invest in our people through continuous learning programs, mentorship, and a flexible, remote‑first work environment that empowers you to thrive both personally and professionally.

What Makes brighthush Unique

• AI‑First Innovation: We harness the latest AI technologies to create personalized, scalable learning experiences that drive real business outcomes.
• Global Reach, Local Impact: Our platform serves customers across 150+ countries, yet we maintain a close‑knit team culture that values individual contributions.
• Inclusive Growth: Employee‑driven DE&I programs and a commitment to diversity ensure that every voice is heard and valued.
• Career Mobility: Endless opportunities for internal movement mean you can grow into new roles, explore different functions, and shape your career path.

Your Role

As the Senior Customer Marketing Manager at brighthush, you will be the catalyst that transforms product launches into unforgettable customer experiences. You will craft and execute campaigns that drive adoption, engagement, and advocacy across our customer base. Your work will directly influence how our customers perceive, use, and champion brighthush’s solutions.

Key Responsibilities

• Launch Campaign Leadership: Plan, coordinate, and execute end‑to‑end customer campaigns for new product releases—from beta recruitment through general availability and post‑launch adoption—leveraging GTM launch plans and PMM messaging.
• Copy & Content Creation: Translate product messaging into compelling customer‑facing copy for email, in‑app notifications (Pendo), webinars, and the monthly customer newsletter.
• Communication Calendar Management: Maintain a comprehensive customer communications calendar, ensuring releases are bundled, sequenced, and delivered without overwhelming customers.
• Newsletter Production: Produce, publish, and analyze the monthly customer newsletter, using engagement metrics to continuously refine content and format.
• Adoption Campaigns: Design and run targeted adoption campaigns for priority products, starting with Aura, in partnership with Lifecycle Marketing to target the right accounts.
• Innovation Council Oversight: Recruit, onboard, and engage participants in the Innovation Council, matching them to upcoming alpha and beta programs and ensuring sustained participation.
• Advocacy Pipeline Development: Grow the customer advocacy pipeline—reviews on G2 and similar sites, references, testimonials, case studies, and customer speaker opportunities—especially following recent launches.
• Performance Tracking & Reporting: Track and report on campaign and advocacy results, including adoption rates, webinar attendance, advocacy output, and Innovation Council engagement.
• Cross‑Functional Collaboration: Partner with Product Marketing, GTM, Product Management, Customer Success, Marketing Operations, Content, and Creative teams to deliver cohesive customer programs.

What You'll Bring

• 3–5 years of experience in customer marketing, advocacy, or a related role, ideally within B2B SaaS.
• Proven track record of running successful product launch or feature adoption campaigns.
• Exceptional writing skills with the ability to distill complex product messaging into clear, engaging customer communications.
• Hands‑on experience with marketing automation and CRM tools (e.g., Salesforce); familiarity with Pendo, G2, and review platforms is a plus.
• Strong organizational skills—capable of managing multiple programs simultaneously while maintaining a data‑driven focus.
• Experience in learning technology or HR tech is highly desirable.

Essential Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Deep understanding of the B2B SaaS customer journey and the role of marketing in driving adoption.
• Proficiency in Microsoft Office, Teams, Confluence, and Salesforce.
• Experience with content management systems and basic design tools (e.g., Canva, Adobe Creative Cloud).
• Strong analytical mindset—comfortable with metrics, dashboards, and reporting.

Preferred Qualifications

• Experience with AI‑driven learning platforms or similar technology ecosystems.
• Knowledge of the latest trends in customer advocacy, community building, and experiential marketing.
• Background in data‑driven marketing, including A/B testing, segmentation, and personalization.
• Fluency in additional languages (e.g., Spanish, French) is a plus.

Skills & Competencies

• Strategic Thinking: Ability to align customer marketing initiatives with broader business objectives.
• Creative Storytelling: Craft narratives that resonate with diverse customer segments.
• Project Management: Lead cross‑functional projects with clear timelines, deliverables, and stakeholder communication.
• Data Literacy: Analyze campaign performance, derive insights, and iterate for continuous improvement.
• Collaboration & Influence: Work effectively with product, sales, and customer success teams to achieve shared goals.
• Adaptability: Thrive in a fast‑paced, evolving environment and pivot quickly when priorities shift.

Career Growth & Learning

At brighthush, your professional development is a priority. You will have access to:

• Structured learning paths and certifications in marketing, product management, and AI technologies.
• Mentorship programs pairing you with senior leaders across the organization.
• Opportunities to lead cross‑functional initiatives and take on new responsibilities.
• Regular feedback loops and performance reviews that focus on growth and impact.

Work Environment & Culture

Our remote‑first model means you can work from anywhere while staying connected through:

• Weekly virtual team huddles and monthly all‑hands meetings.
• Collaborative tools like Microsoft Teams, Confluence, and Slack.
• Flexible work hours that accommodate different time zones and personal commitments.
• A culture that celebrates curiosity, continuous learning, and mutual respect.