Senior Customer Marketing Manager – Strategic Customer Success & Advocacy Lead Driving Growth, Engagement, and Brand Loyalty for a Global Learning Technology Innovator

About brighthush

brighthush is a trailblazer in visual and audio‑based learning technology, empowering organizations worldwide to capture, manage, and share knowledge effortlessly. Our mission is to elevate the craft of learning by combining cutting‑edge video capture, intelligent search, and collaborative tools into the world’s most comprehensive knowledge‑management platform. With a customer base that spans universities, Fortune 500 enterprises, and over 11 million end users across more than 1,600 organizations, brighthush is redefining how knowledge is created, stored, and leveraged.

We don’t just build software; we obsess over our users’ goals, turning their success stories into powerful proof points that drive adoption, retention, and expansion. As a remote‑first, culture‑first company, we value clarity, ownership, continuous improvement, and the collective wisdom of diverse perspectives.

Role Overview

As the Senior Customer Marketing Manager at brighthush, you will be the foundational hire for our customer marketing function. You will assess existing activities, define strategic priorities, and build repeatable programs that transform customer success into compelling proof, strengthen engagement, and unlock retention and expansion opportunities. Your work will directly influence how we showcase the impact of our platform to prospects, partners, and the broader market.

Why This Role Matters

• Drive the narrative that turns customer outcomes into market differentiation.
• Build scalable advocacy and storytelling programs that support sales, product launches, and competitive positioning.
• Collaborate across Product Marketing, Customer Success, Sales, and Operations to create a unified voice for our customers.
• Shape the future of customer marketing at a company that is redefining learning technology.

Key Responsibilities

• Customer Marketing Strategy & Program Development: Evaluate current initiatives, set priorities, design scalable processes, and establish program goals and measurement frameworks.
• Customer Storytelling & Advocacy: Own the storytelling program—identify, nurture, and amplify advocates across industries and use cases. Produce case studies, testimonials, video stories, and data‑rich narratives that serve marketing and sales teams.
• Strategic Customer Proof: Partner with Product Marketing, Sales, and Customer Success to surface evidence gaps, prioritize stories aligned with go‑to‑market initiatives, product launches, and competitive differentiation.
• Reference Program Management: Build and maintain a scalable reference program, matching advocates with relevant sales opportunities and establishing permissions, approvals, and usage guidelines.
• Lifecycle & Expansion Programs: In partnership with Product Marketing, Account Management, and Demand Gen, assess opportunities and develop targeted engagement, adoption, and expansion campaigns.
• Customer Communications: Own the customer marketing communications calendar—newsletters, advocacy invites, customer‑only events, and campaign communications. Collaborate on positioning and messaging for product‑related communications.
• Review & Advocacy Platforms: Manage third‑party review initiatives (e.g., G2) and other advocacy platforms, ensuring alignment with business priorities and measurable value.
• Insights & Measurement: Leverage NPS/CSAT trends, engagement data, and Customer Success input to inform priorities, identify advocates, and track progress.
• Systems & Operations Collaboration: Work with Marketing Operations and RevOps to evaluate and improve processes, data, and systems that enable customer marketing—automation, segmentation, and reference management.

Success Milestones

• Within 45 Days: Assess current activities, stakeholder needs, and operational capabilities; establish benchmarks and a prioritized roadmap; deliver high‑value early wins.
• Within 3 Months: Launch repeatable advocacy and storytelling programs; pilot targeted engagement initiatives; establish reporting and operating processes.
• Within 6 Months: Demonstrate measurable contributions from advocacy and engagement; establish a sustainable operating model; recommend next‑stage growth.

Essential Qualifications

• 5+ years of B2B SaaS marketing experience, with 3+ years in customer marketing, advocacy, or lifecycle marketing.
• Proven ownership of customer‑facing programs and measurable impact.
• Exceptional storytelling skills—writing, interviewing, and translating technical or business outcomes into persuasive narratives.
• Experience building or scaling customer marketing programs, defining strategy, aligning stakeholders, and delivering results with limited infrastructure.
• Strong cross‑functional collaboration with Customer Success, Account Management, Sales, Product Marketing, and Marketing Operations.
• Project management expertise—defining KPIs, evaluating campaign performance, and communicating business contributions.

Preferred Qualifications

• Experience in growth and expansion marketing—customer adoption, cross‑sell, or upsell campaigns in mid‑market or enterprise SaaS.
• Familiarity with HubSpot, Salesforce, segmentation, or marketing automation systems.
• Multimedia storytelling—producing or directing customer testimonial assets and converting one story into multiple formats.
• Knowledge of higher education, enterprise learning, training, or video technology audiences.

Skills & Competencies

• Strategic thinking with a hands‑on execution mindset.
• Data‑driven decision making and analytical rigor.
• Excellent written and verbal communication—clear, concise, and compelling.
• Leadership and influence across cross‑functional teams.
• Adaptability in a fast‑paced, evolving environment.
• Commitment to brighthush values: Customer First, Thrive Together, Elevate the Craft, Act with Ownership, Clarity Over Complexity.

Career Growth & Learning Opportunities

At brighthush, you will:

• Lead the evolution of a critical customer marketing function from the ground up.
• Collaborate with senior leaders across product, sales, and customer success, gaining exposure to all facets of the business.
• Participate in strategic initiatives that shape the future of learning technology.
• Access continuous learning resources—webinars, industry conferences, and internal knowledge hubs.
• Earn recognition for driving measurable impact on customer engagement, retention, and revenue growth.

Work Environment & Culture

brighthush is a remote‑first company with a global footprint. Our culture is built on:

• Clarity: Simple, direct communication that cuts through complexity.
• Ownership: Empowered teams that define success by outcomes, not activity.
• Continuous Improvement: A growth mindset that embraces feedback and learning.
• Diversity & Inclusion: A fair, equitable environment where every voice is heard.
• Collaboration: Cross‑functional teamwork that values shared success.

Compensation & Benefits

While specific figures vary by role and location, brighthush offers a competitive total‑compensation package that includes:

• Base salary commensurate with experience.
• Performance‑based bonuses tied to program impact.
• Equity options that align your success with the company’s growth.
• Comprehensive health, dental, and vision insurance.
• Flexible paid time off and a generous parental leave policy.
• Professional development stipend and conference reimbursement.
• Wellness programs, including mental health resources and virtual fitness classes.
• Remote‑friendly work environment with stipends for home‑office setup.

How to Apply

If you are passionate about turning customer success into market‑shaping stories, thrive in a collaborative, high‑impact environment, and want to grow your career at a company that values clarity, ownership, and continuous learning, we encourage you to apply.

Submit your resume, a brief cover letter highlighting your most impactful customer marketing initiative, and any relevant case studies or portfolio pieces. We look forward to learning how you can help brighthush elevate the craft of learning technology.

brighthush Commitment to Diversity & Inclusion

brighthush is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, disability, veteran status, or any other protected characteristic.

Remote Work Policy

brighthush is proud to be a remote‑first company. Employees in this role are eligible to work from anywhere in the United States. International candidates are also encouraged to apply; while remote work is supported, occasional travel to local offices may be required.

AI & Recruitment Transparency

brighthush uses AI tools to enhance the efficiency and fairness of our hiring process—supporting content creation, resume parsing, interview insights, and data organization. All final hiring decisions are made by human reviewers, and we are committed to algorithmic fairness and data privacy.

Join brighthush

At brighthush, you will help bring customer experiences to life and make the impact of video and knowledge sharing visible to organizations around the world. If you enjoy collaborating with customers, telling meaningful stories, and building marketing programs that scale, we would love to hear from you.