Senior Manager, Customer Marketing – Expansion & Advocacy Lead for brighthush

About brighthush

brighthush is a trailblazing B2B SaaS platform that is redefining how businesses engage with their customers. With a mission to empower organizations to build stronger, more inclusive relationships, brighthush delivers a suite of tools that streamline customer journeys, unlock growth opportunities, and foster a culture of advocacy. Our platform is trusted by leading enterprises worldwide, and we are committed to creating a work environment that values diversity, collaboration, and continuous learning.

Why Join brighthush?

• Impactful Work: Your initiatives will directly influence the expansion pipeline, adoption rates, and brand advocacy for thousands of customers.
• Growth Opportunities: As a senior leader, you’ll shape the customer marketing strategy, mentor a high‑performing team, and collaborate with cross‑functional leaders across Sales, Product, and Customer Success.
• Inclusive Culture: We celebrate diverse perspectives and empower every team member to bring their authentic self to work.
• Competitive Compensation: Base salary range of $150,000–$180,000, equity, and a comprehensive benefits package.
• Remote‑Friendly: Work from anywhere in the U.S. with a monthly WFH stipend and flexible scheduling.

Key Responsibilities

Drive Expansion Pipeline

• Own the self‑serve‑to‑Enterprise upgrade marketing motion, scaling pilot programs into an always‑on, data‑driven initiative.
• Design and launch one‑to‑many expansion programs for Enterprise accounts, partnering with Expansion Sales to create cross‑sell and upsell plays, targeted nurtures, and sales‑ready offers.
• Collaborate with Campaigns to adapt flagship launches for customer audiences, ensuring the right story reaches the right customer at the right time.
• Provide Expansion Sales with precise timing, messaging, and assets to capitalize on signals generated by your programs.
• Localize expansion and lifecycle programs for EMEA customers, tailoring messaging, timing, channels, and events to regional nuances (approximately 15% of effort).

Fuel Adoption with Customer Success & Product Marketing

• Build lifecycle programs that support Customer Success in driving value, including onboarding, feature‑adoption emails, webinars, and launch communications.
• Partner with Product Marketing to transform new features into customer‑centric campaigns that accelerate usage.
• Design lifecycle journeys and implement them in our marketing automation platform, working closely with Marketing Ops on complex builds and attribution.
• Develop the customer data foundation with Marketing Ops and Customer Success, creating segments and scoring models that determine who receives which program and when.

Build Our Advocacy Engine

• Create and run a comprehensive customer advocacy program that identifies speakers for events, case studies, references, and referrals.
• Produce compelling customer case studies and stories that showcase real‑world impact.
• Drive a review program on brighthush and similar platforms to strengthen our competitive positioning.

Run Customer Events and the Customer Advisory Board

• Launch and manage a Customer Advisory Board that brings customer insights into product, messaging, and strategy.
• Plan and execute customer‑focused events, user groups, and virtual gatherings that deepen engagement.

Success Metrics

• Expansion Pipeline: Pipeline sourced and influenced by your programs, tracked separately for self‑serve upgrades and Enterprise expansion.
• Adoption Impact: Engagement with adoption programs and subsequent feature activation.
• Advocacy: Number of case studies published, customer availability for speaking and thought‑leadership activities, and review volume and ratings.

What You’ll Achieve in Your First 90 Days

• Take ownership of the upgrade pilot and refine it into a scalable, always‑on program.
• Define the 2027 customer marketing plan and align it with Sales, Product, and Customer Success.
• Partner with Expansion Sales to generate quick wins and establish a predictable expansion pipeline.

Required Qualifications

• 6+ years of B2B SaaS marketing experience, with at least 3 years in customer, lifecycle, or expansion marketing.
• Proven track record of owning and delivering on an expansion pipeline or revenue metric, not just engagement.
• Hands‑on experience creating and executing a comprehensive customer marketing plan end‑to‑end.
• Deep understanding of how product usage, CRM, and Customer Success data combine to target the right accounts at the right moment.
• Experience running advocacy programs: case studies, references, reviews, or advisory boards.
• Credibility with Sales and Customer Success leaders, and the ability to translate their input into actionable programs.
• Strong analytical mindset: comfortable defining metrics, working with Ops on attribution, and communicating insights.
• Exceptional writing skills and a knack for crafting messages that resonate with customers.

Preferred Qualifications

• Experience in a fast‑growth SaaS environment with a focus on customer‑centric growth.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Braze) and data analytics tools.
• Background in building and scaling customer advocacy programs at scale.
• Knowledge of EMEA market dynamics and localization best practices.

Compensation & Benefits

Base salary range: $150,000–$180,000 (USD). The exact salary is determined by skills, experience, location, and market conditions. This range does not include equity or other company‑wide benefits.

Benefits include:

• Competitive market‑rate salary and equity with a 4‑year vesting schedule.
• Medical, dental, and vision insurance (90% coverage for employees and dependents).
• Flexible Spending Account (FSA) and 401(k) with profit sharing.
• Unlimited paid time off with an expectation of taking at least 3 weeks annually, plus 20 company holidays.
• Remote‑friendly environment with monthly WFH stipend.
• Parental leave: 16 weeks primary, 12 weeks secondary.
• Short‑ and long‑term disability and life insurance coverage.
• Choice of laptop and other technology.
• Internal mobility and growth opportunities.
• And more…

Our Commitment to Diversity & Inclusion

brighthush is dedicated to building a diverse team that reflects a wide range of backgrounds and perspectives. We welcome applicants of all races, colors, national origins, religions, ages, gender identities, sexual orientations, veteran status, and disabilities. If you meet the legal right‑to‑work requirements in your country, we encourage you to apply—even if you feel you only meet 75% of the listed qualifications. We value the unique contributions each individual brings to our culture.

Ready to Make an Impact?

If you are a strategic thinker, a hands‑on builder, and a passionate advocate for customer success, we want to hear from you. Join brighthush and help us turn our installed base into a powerful engine of growth and advocacy. Apply today and become a key driver of our customer‑centric journey.