Senior Marketing Manager – Customer Lifecycle & Retention Strategist for Growth‑Driven Brand at brighthush

About brighthush

brighthush is a forward‑thinking, customer‑centric organization that thrives on innovation and data‑driven decision making. With a portfolio of dynamic brands that span consumer goods, digital services, and emerging technologies, brighthush is committed to delivering exceptional experiences that keep customers coming back. Our mission is to build lasting relationships by anticipating needs, delivering value, and fostering loyalty through every touchpoint. As a remote‑first company headquartered in Illinois, we empower our teams to work flexibly while staying connected through a culture of collaboration, continuous learning, and shared success.

Role Overview

We are seeking an experienced Senior Marketing Manager – Customer Lifecycle & Retention to lead the design, execution, and optimization of lifecycle marketing programs that drive engagement, revenue, and advocacy. In this pivotal role, you will partner with product, data science, customer success, and creative teams to craft personalized journeys that delight customers from acquisition through renewal. Your strategic vision, analytical rigor, and cross‑functional leadership will directly influence our growth trajectory and brand equity.

Key Responsibilities

• Lifecycle Strategy Development: Design and refine end‑to‑end lifecycle frameworks that align with business objectives, segment the customer base, and map out personalized touchpoints across acquisition, activation, retention, and advocacy.
• Retention Campaign Management: Own the full campaign lifecycle—from ideation and creative development to execution, measurement, and iterative optimization—ensuring that every initiative drives measurable lift in retention metrics.
• Cross‑Functional Partnership: Serve as the primary liaison between marketing, product, data science, sales, and customer success, translating business goals into actionable marketing plans and ensuring alignment across teams.
• Data‑Driven Decision Making: Leverage CRM, analytics platforms, and customer data to uncover insights, segment audiences, and personalize communications. Build dashboards and reporting frameworks that track key performance indicators (KPIs) such as churn rate, lifetime value, and campaign ROI.
• Team Leadership & Mentorship: Mentor junior marketers, provide guidance on best practices, and foster a culture of experimentation and continuous improvement.
• Budget & Vendor Management: Allocate resources across channels, negotiate with vendors, and ensure campaigns stay within budget while maximizing impact.
• Market & Competitive Analysis: Monitor industry trends, benchmark against competitors, and identify opportunities for differentiation in lifecycle marketing tactics.
• Compliance & Data Governance: Ensure all lifecycle initiatives comply with privacy regulations (GDPR, CCPA) and internal data governance policies.

Essential Qualifications

• Minimum of 7 years of progressive experience in product, lifecycle, or retention marketing within a high‑growth environment.
• Proven track record of designing and executing lifecycle programs that deliver measurable improvements in retention, churn reduction, and customer lifetime value.
• Strong analytical mindset with proficiency in CRM systems (e.g., Salesforce, HubSpot, Braze) and data analysis tools (SQL, Python, Tableau, or equivalent).
• Excellent written and verbal communication skills, capable of translating complex data insights into clear, actionable strategies for stakeholders.
• Demonstrated ability to collaborate effectively across cross‑functional teams, driving consensus and alignment on shared goals.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (or equivalent professional experience).
• Experience with email marketing, push notifications, in‑app messaging, and other customer engagement channels.
• Strong project management skills, with the ability to juggle multiple initiatives and meet tight deadlines.

Preferred Qualifications

• Advanced degree (MBA, MS in Marketing Analytics, etc.) or professional certifications (e.g., Certified Marketing Management Professional).
• Experience in the consumer goods or digital services sector, particularly within a B2C or B2B2C model.
• Familiarity with advanced segmentation techniques, predictive modeling, and machine learning applications in marketing.
• Prior experience leading a high‑performing marketing team and scaling marketing operations.
• Knowledge of emerging marketing technologies such as AI‑driven personalization engines, marketing automation platforms, and omnichannel orchestration tools.

Skills & Competencies

• Strategic Thinking: Ability to see the big picture while paying meticulous attention to detail.
• Data Literacy: Comfortable interpreting complex datasets and deriving actionable insights.
• Creative Problem Solving: Innovative approach to overcoming challenges and optimizing customer journeys.
• Influence & Negotiation: Persuasive communication that secures buy‑in from senior stakeholders.
• Adaptability: Thrives in a fast‑paced, evolving environment with shifting priorities.
• Customer Obsession: Deep empathy for the customer experience and a relentless focus on delivering value.

Career Growth & Learning Opportunities

At brighthush, we believe that growth is a shared journey. As a Senior Marketing Manager, you will:

• Lead high‑impact projects that shape the future of our customer experience.
• Collaborate with senior leaders across product, data science, and executive teams, gaining exposure to strategic decision making.
• Participate in a structured mentorship program, pairing you with seasoned marketers and industry experts.
• Access to a curated learning library, including courses on advanced analytics, AI in marketing, and leadership development.
• Opportunities to present findings and strategies at company‑wide town halls, enhancing your visibility and influence.

Work Environment & Culture at brighthush

Our remote‑first culture is built on trust, transparency, and a shared commitment to excellence. You’ll experience:

• Flexible work hours that respect your personal rhythm while ensuring team alignment.
• Regular virtual coffee chats, hackathons, and cross‑departmental workshops that foster collaboration.
• A culture of experimentation where data‑backed hypotheses are encouraged, and failures are treated as learning opportunities.
• Inclusive hiring practices that celebrate diverse perspectives and backgrounds.
• Annual company retreats (virtual or in‑person) that reinforce our values and strengthen team bonds.

Compensation & Benefits

We offer a competitive salary range of USD 101,372 – 126,715 per year, commensurate with experience and performance. In addition to base pay, you’ll enjoy:

• Generous paid time off (PTO) and flexible vacation policies.
• 401(k) retirement plan with company match.
• Health, dental, and vision insurance plans.
• Parental leave that supports both new parents and caregivers.
• Wellness stipend for gym memberships, meditation apps, or other health‑related expenses.
• Professional development budget for conferences, certifications, and courses.
• Employee stock purchase plan (ESPP) to share in brighthush’s growth.

How to Apply

If you are a strategic thinker with a passion for turning data into customer‑centric stories, we want to hear from you. Submit your resume, a cover letter detailing your most successful lifecycle marketing initiative, and any relevant portfolio pieces through our careers portal. Join brighthush and help us create unforgettable experiences that keep customers coming back for more.

We look forward to exploring how your expertise can elevate our customer lifecycle and retention programs to new heights.