Senior Mechatronics Sales Lead – Channel Strategy & Automation Solutions for the Americas

About brighthush and the Future of Industrial Automation

brighthush is a global leader in industrial automation, delivering cutting‑edge mechatronics, programmable logic controllers, industrial PCs, and motion control solutions that power everything from manufacturing lines to smart infrastructure. With a heritage that dates back to 1979 and a presence in more than 70 countries, brighthush is at the forefront of the Industry 4.0 revolution, helping businesses around the world run leaner, cleaner, and more intelligently.

Why Join brighthush?

At brighthush, we believe that the most powerful innovations come from people who are curious, courageous, and creative. Our culture is built on collaboration, continuous learning, and a relentless focus on customer success. As a member of our sales team, you will:

• Drive the growth of our automation portfolio across the Americas.
• Partner with system integrators, OEMs, and engineering firms to bring transformative solutions to market.
• Shape the future of industrial automation by influencing product strategy and go‑to‑market plans.
• Benefit from a supportive environment that rewards initiative, fosters professional development, and celebrates achievements.

Position Overview

The Senior Mechatronics Sales Lead – Channel Strategy & Automation Solutions for the Americas will spearhead brighthush’s channel sales strategy, focusing on expanding relationships with system integrators and mechatronics partners. Reporting to the Sales Manager – Eastern US, you will develop and execute a regional sales plan that drives revenue, margin, market share, and customer satisfaction. Your leadership will inspire a high‑performing channel sales organization that consistently meets or exceeds its targets.

Key Responsibilities

• Channel Strategy Development: Define and implement a comprehensive channel sales strategy for the Americas, leveraging market intelligence, customer buying behaviors, and competitive dynamics to unlock growth opportunities.
• Account Planning & Execution: Create strategic account plans for key system integrators, leading initiatives that streamline sales processes, enhance channel tools, and improve overall channel effectiveness.
• Partner Acquisition & Enablement: Identify, recruit, and onboard new channel partners, building strong relationships with decision‑makers and ensuring partners are equipped with the training, resources, and support they need to succeed.
• Performance Management: Monitor partner performance, forecast sales, and implement corrective actions to secure business growth. Provide regular performance reviews and coaching to partners.
• Solution Development: Collaborate with product, engineering, and marketing teams to develop standardized solution offerings, pricing models, and sales collateral that accelerate proposal cycles and improve scalability.
• Customer Engagement: Identify customer needs, recommend technically viable solutions, and deliver compelling value‑based presentations that secure new business and expand existing accounts.
• Negotiation & Contract Management: Lead negotiations on pricing, contracts, and commercial agreements while managing technical and business risk.
• Customer Experience: Ensure an exceptional end‑to‑end customer experience, from opportunity development through post‑sale execution and support.
• Trade Show & Marketing Collaboration: Represent brighthush at industry trade shows, conferences, and events. Coordinate joint sales and marketing initiatives with channel partners to generate demand and strengthen market presence.
• Culture & Continuous Improvement: Foster a collaborative, growth‑oriented culture that encourages continuous improvement, knowledge sharing, and business development.
• Additional Duties: Undertake any other responsibilities as assigned by senior leadership to support business objectives.

Essential Qualifications

• Bachelor’s degree in Engineering, Business, or a related field (or equivalent experience).
• Minimum of 8 years of proven experience in sales strategy, channel management, partner development, or sales enablement within the industrial automation or mechatronics space.
• Demonstrated success in managing system integrator relationships and driving channel revenue growth.
• Strong analytical skills, with the ability to interpret market data, forecast sales, and develop actionable insights.
• Excellent negotiation, communication, and executive‑level presentation skills.
• Proficiency in CRM systems (e.g., Salesforce) and sales enablement tools.
• Valid passport and willingness to travel up to 50% of the time within North America.
• Eligibility to work permanently in the United States without sponsorship.

Preferred Qualifications

• Experience with automation technologies, programmable logic controllers, industrial PCs, or motion control products.
• Knowledge of contracts, risk management, and commercial negotiations in a B2B context.
• Existing relationships with key system integrators or OEMs in the Americas.
• Understanding of workflow automation and digital transformation initiatives.
• Experience leading and coaching a channel sales organization.

Core Competencies & Skills

• Strategic Thinking & Market Insight
• Channel Partner Development & Relationship Management
• Sales Enablement & Training
• Data‑Driven Decision Making
• Negotiation & Deal Closure
• Cross‑Functional Collaboration
• Customer‑Centric Mindset
• Adaptability & Resilience

Career Growth & Learning Opportunities

At brighthush, your career trajectory is as dynamic as the industry we serve. As a Senior Sales Lead, you will:

• Progress to Director or VP of Channel Sales, overseeing a larger portfolio and a global partner network.
• Transition into product management or business development roles, leveraging your deep market knowledge.
• Participate in leadership development programs, mentorship, and executive coaching.
• Attend industry conferences, workshops, and certification courses at no cost.
• Benefit from a robust internal knowledge base, including product training, sales playbooks, and market research.

Work Environment & Culture Highlights

brighthush offers a modern, flexible workplace that blends remote and in‑office collaboration. Our offices in Chicago, IL; Los Angeles, CA; Boston, MA; Milwaukee, WI; Toronto; and Montreal provide state‑of‑the‑art facilities and a vibrant community of engineers, sales professionals, and innovators. We celebrate diversity, equity, and inclusion, and we are committed to creating an environment where every voice is heard.

Compensation & Benefits Overview

While the base salary for this role ranges from $98,700 to $157,920 annually, you will also receive:

• Performance‑based bonus potential.
• Comprehensive health, dental, and vision coverage.
• Company‑matched 401(k) retirement plan.
• Employee Stock Acquisition Plan (ESAP).
• Paid time off, including 11 paid holidays and a generous vacation policy.
• Parental leave up to 6 weeks.
• Employee Assistance Program and mental health resources.
• Discounts on brighthush products and partner solutions.
• Travel allowances and expense reimbursement for business trips.

How to Apply

If you are ready to lead the charge in industrial automation and drive meaningful impact across the Americas, we want to hear from you. Submit your application through our careers portal, and let’s explore how your expertise can help shape the future of automation at brighthush.

Join brighthush – Where Innovation Meets Impact

At brighthush, we’re building a cleaner, smarter future. We welcome candidates from all backgrounds who are curious, courageous, and creative. If you’re passionate about technology, thrive in a fast‑paced environment, and want to make a tangible difference, apply today and become part of a team that’s redefining the world of industrial automation.